Peach Margarita’s launch will be accompanied by extensive brand and market support, including point of sale, digital, social and community connections. With so many players in this market segment, Easley’s innovative expertise and award-winning wines made it an obvious partner for Johnson Brothers. Our retail customers are focusing on soft drinks and home entertainment this summer because COVID-19’s recommendations make it safe to enjoy. Wine cocktails are booming, says Vanessa Rigler, CEO of Johnson Brothers of Indiana. Peach Margarita is the second expression of a line that promises to evolve.
It was a bold new approach to prepared drinks that was embraced by the Easley family and customers. The original Reggae Margarita shocked the industry when it debuted in 2017. Made with real fruit juice and premium grapes, this ready-to-drink wine cocktail contains 11 percent alcohol by volume (ABV) and sells for less than $10 per 750 ml bottle. The perfect blend of sweet wine and popular cocktail culture: The Peach Margarita offers a touch of tropical lime, lemon and orange with a sweet peach twist. Reggae Wines does both, with mixed wine cocktails that you can drink straight from the bottle. Consumers want more affordable mixed drinks and new, fresh flavors. The launch is supported by a highly effective distribution network that includes Breakthru Beverage Group, Heidelberg Distributing, Johnson Brothers Liquor, Mountain State Beverage and Republic National Distributing.Įxpanding our regional and national presence is a direct result of growing demand, says Meredith Easley, co-owner and second-generation family winemaker. Peach Margarita is available in liquor stores in Indiana, Ohio, Illinois, Kentucky and Michigan, with planned expansion into Florida, Wisconsin, West Virginia and Minnesota.
April – Indianapolis, Ind : Today Reggae Wines announces the release of Peach Margarita, the newest flavor in its line of ready-to-drink wine cocktails. Recently, Reggae Wine has introduced its first cocktail wine, which combines the subtle taste of peach and the tangy flavor of lime with the smooth and crisp taste of white wine to create a delightful drink.Ĭocktail with peach and wine – summer fashion trend 2021Ģ8. Not only does Reggae Wine is a pioneer in the field of Caribbean-inspired wines, but it also pioneered the integration of coffee and rum into the wine industry. He believes that a slice of peach will make drinking wine more delightful. The winemaker, Scott Spicker, is said to have added peach flavors to the wine. It has a taste of peach flavor added to the blend of red wine and tequila. This winery has introduced the new cocktail wine in the market. Have you ever thought of having a Wine Margarita? If not, Reggae Wine’s ‘Reggae Peach Margarita’ will make you think likewise. Happy Reading! Really glad that you are here.
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